December 20th 2022, 5:04am. The night Frieden was founded. From the first ever design made, to rushing out the next morning stacking clips to get a page up and running. Then making some “top notch” stickers and putting them everywhere possible and selling them so we had enough to put our first bulk order in. Over these past 2 years we could’ve never imagined Frieden would have turned into what it is today. The community and friendships that have been an outcome of this brand wouldn’t be traded for the world. You guys continue to show nothing but love and support and we thank every single one of you for that. Frieden was originally founded to bring peace amongst skiers/snowboarders, and somewhere along the way our doors got opened to all athletes, any age, any sport, any skill level. Frieden is a safe place for all athletes, to be reminded that you’re not alone on whatever your trying to achieve. We all want to progress and perform to the best of our capabilities. No need to be hard on yourself or even others if you/they aren’t where you dream of being yet. 

Frieden - (peace); amongst all riders and athletes.